Category: Consumer Behavior

Shopping for Identity: The Marketing of Ethnicity

Marilyn Halter Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 11.35 MB Downloadable formats: PDF Or, on the contrary, a disappointment if the product has fallen far…
Read More

Consumer Latin America 2005 (Consumer Americas)

Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 13.81 MB Downloadable formats: PDF The primary feature of the site is the scales database, the world's largest source…
Read More

Phil Lempert's Supermarket Shopping and Value Guide: Getting

Phil Lempert Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 6.05 MB Downloadable formats: PDF Identify examples of extensive, limited, and routine decision making based on your…
Read More

50% OFF! How to Find Great Deals

Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 11.60 MB Downloadable formats: PDF One of the goofiest conversion bumps ever is a study done by Carnegie Mellon University,…
Read More

Brandwashed: Tricks Companies Use to Manipulate Our Minds

Martin Lindstrom Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 10.42 MB Downloadable formats: PDF The second major component in customer analysis is identifying target market segments…
Read More

Sales Influence: Finding the Why in (How People) Buy

Victor Antonio Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 6.93 MB Downloadable formats: PDF Today nostalgia can be owned, collected, and easily accessed, making it less…
Read More

The Routledge Companion to Digital Consumption (Routledge

Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 10.39 MB Downloadable formats: PDF Their paper is called “ Predicting the Future with Social Media Data .”) Certain…
Read More

Supply Chain Management (Critical Perspectives on Business

Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 11.04 MB Downloadable formats: PDF When used as a marketing tool, the internet provides an alternative distribution channel able…
Read More

Carrots and Sticks: Unlock the Power of Incentives to Get

Ian Ayres Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 10.85 MB Downloadable formats: PDF They figure that once you get the charge card you will buy…
Read More

Shopping as an Entertainment Experience

Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 10.35 MB Downloadable formats: PDF This is clearly great news for brand managers, as every percentage increase can translate…
Read More