Category: Consumer Behavior

Gobs and Gobs of Free Stuff

Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 10.06 MB Downloadable formats: PDF For some products and services, cultural considerations can play an important role in how…
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Answering the Ultimate Question: How Net Promoter Can

Richard Owen Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 8.83 MB Downloadable formats: PDF McDonald’s, for example, has spent millions on campaigns of this nature, including…
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How to Get Your Customers Swearing by You, Not at You:

Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 7.14 MB Downloadable formats: PDF Using the insights gained from this investigation, the researchers use a holdout sample from…
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30 Ways to Improve Your Credit.

Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 13.38 MB Downloadable formats: PDF Chambers, Chacko, and Lewis have summarized the basic beliefs about consumer behaviour into five…
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The Culture Code: An Ingenious Way to Understand Why People

Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 10.58 MB Downloadable formats: PDF Then, I want to show those who don't need or want my product why…
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A Lean Marketing Revolution: The Timeless-Know How

John Errigo Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 8.17 MB Downloadable formats: PDF All will be viewed in light of the constant change, permanent whitewater,…
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YOUR JOB SUCKS, DO THIS INSTEAD: Three Online Money Making

Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 7.88 MB Downloadable formats: PDF For a brand or a retailer, it may be interesting to identify, understand, measure…
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Consumer Behaviour: Basic Findings and Management

Gerald Zaltman, Melanie Wallendorf Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 12.90 MB Downloadable formats: PDF Most often, companies fail to offer a unique benefit or…
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Consumer Culture Theory, Volume 11 (Research in Consumer

Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 14.84 MB Downloadable formats: PDF The milkshake was hired in lieu of a bagel or doughnut because it was…
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In Defence of Food: The Myth of Nutrition and the Pleasures

Michael Pollan Format: Paperback Language: 1 Format: PDF / Kindle / ePub Size: 8.82 MB Downloadable formats: PDF Finally, large institutions buy products in huge quantities. That is, if the…
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