What Happened after the Paramount Protest?

For those who want to know what’s been going on with Paramount and “The Goods” — Paramount sent a written apology to the Japanese American Citizens League (JACL) right before the protest happened. Though the protest went on as planned, Paramount deserves some credit for actually responding with an apology, and a pretty well-written one at that (see below).

What’s really cool is Paramount and JACL agreed to have a meeting in the future. MANAA believes that not only will this be a chance to talk to Paramount about The Goods, but also The Last Airbender!

Date: Fri, 21 Aug 2009 14:42:24 -0700
To: <dc@jacl.org>
Subject: The Goods

Dear Mr. Mori:

Thank you for your recent letter regarding ‘The Goods: Live Hard, Sell Hard.’ At Paramount, we take these concerns very seriously.

On behalf of the studio, I want to extend our sincerest apologies to the Japanese American Citizens League and the greater Asian-American community for the racially demeaning language used in scenes depicted in the film. While this film is intended to be an extreme satirical comedy, it was never the objective of the producers or the studio to single out any one group for ridicule or to promote hurtful, racially disparaging language. We genuinely regret the use of this language in the film.

We’ve discussed your concerns, at length, with the producers and we have discontinued online promotion of the red-band, age-gated trailer that depicts this scene. The general audience, green-band trailer has also been pulled out of theaters.

We appreciate you bringing to our attention the concerns of the Japanese-American community and the broader Asian-American community. We truly regret any anguish that this film may have caused. We assure you that this was never the intention of the producers or the studio.

At Paramount, we would welcome a continuing dialogue over the next several weeks with you and other leaders of the Asian-American community. Again, on behalf of Paramount and Paramount Vantage, we hope you accept our sincerest apologies.

Yours truly,
Adam Goodman

Asian American Coalition Protests Paramount and ‘The Goods’!

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Thanks so much to everyone who came out to support us with our protest at Paramount. It was a stunning success, with over 40 protesters and of course lots of supportive horn honking and a few tv station trucks to boot.

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We rallied with cheers of “The Goods were rotten, that’s why no one bought them!” and “Your humor is tasteless, stop being racist!” Eric and Sylvia came up with some great chants and were great chant-leaders!

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Dariane from Racebending showed awesome support and helped to organize, which was great since Paramount is the studio behind the whitewashed “The Last Avatar” as well. We look forward to working with Dariane and all of the folks at Racebending on future activist endeavors!

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Floyd Mori, executive director of JACL, brought a squadron of protesters and was interviewed by Channel 7 News along with MANAA’s Guy Aoki.

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IW Group, Inc. also sent a huge group of supporters and as well as provided materials for the posters and space to create them.

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And boy did we have a lot of posters! Some favorites — “Hate Crimes Aren’t Funny” and “The Goods are Bad.”

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Thanks again for all the support, we think that Paramount is starting to get the picture now!