Jay Leno Apologizes to Asian American Community For Koreans/Chinese Eating Dogs/Cats Jokes

LOS ANGELES— Media Action Network for Asian Americans (MANAA), the only organization solely dedicated to advocating balanced, sensitive, and positive depiction and coverage of Asian Americans, has resolved its decades-long grievances against former “Tonight Show” host Jay Leno.

Between 2002 and 2012, Leno made at least nine documented jokes about Koreans or Chinese eating dogs or cats.  The day after the first of those jokes in February 2002, then Asian Pacific American Media Coalition (APAMC, of which MANAA is a founding member) chair Karen Narasaki and the Executive Director of Korean American Coalition had a conference call with Leno, who insisted some Koreans ate dogs.  Narasaki countered, “Well, is it also true that some African Americans eat friend chicken and watermelon?”  “Well, yeah…”  “So are you going to make jokes about that?”  “Well, no…”  “Why not?”  “Well, because [bandleader] Kevin Eubanks is my friend, and I wouldn’t want to upset him.” 

At the end of the conversation, Leno said if he’d known how much the jokes upset people, he wouldn’t have done them. 

Shortly after the phone call, then NBC Senior VP of Diversity Paula Madison met with Leno, and in 2019 told MANAA: “When Jay Leno hosted ‘The Tonight Show,’ he regularly spoke about Koreans ONLY in the context of eating dogs. I met with him as a result of frequent complaints from the AAPI community.  I asked him if he had Asian American writers in his writers’ room, and if he had other joke topics to share about Koreans. His answer to both was no.

“[I told him] until his answer to those questions was yes, that he needed to stop with those jokes. I also said if he continued, I would direct the complainants to his office phone. He stopped—for a bit.” 

“The equivalent situation would be that whenever Leno mentioned black people in his monologue, he would only and always joke about them eating friend chicken and watermelon,” says MANAA Founding President Guy Aoki.  “Would he have gotten away with that for 10 years?  There is nothing wrong with anyone eating fried chicken, or watermelon, but Leno would never make a joke about African Americans eating those foods simply because they’re stereotypes that would offend the black community.  However, inaccurately inferring that most Koreans or Chinese regularly eat ‘man’s best’ friend is worse because it encourages racial hatred towards Asian Americans, as most people don’t distinguish between Asian nationals and Asian Americans.”

Less than a year later in February 2003, Leno proceeded to do similar jokes at least eight more times over the next 10 years even as Aoki repeatedly asked NBC for a meeting with him. Instead, in the Fall of 2012, NBC set up a conference call with another member of the APAMC and Leno and his producers, who were very defensive about the jokes and continued doing them.  NBC then denied Aoki a dialogue with the comedian.

Leno’s jokes finally ended in December of that year after members of the APAMC targeted Leno’s advertisers asking them to drop their commercials from his show.  Then NBC Entertainment Chairman Robert Greenblatt told Leno and his producers, “The jokes will stop.”  And they did…

Until April of 2019 when Leno was a guest judge on another NBC show, “America’s Got Talent.”  As cameras followed the comedian around the production offices, he saw a portrait of Simon Cowell with dogs.  Leno quipped—in front of an Asian American staffer–that it looked like something you’d see “on the menu of a Korean restaurant!”  Judge Gabrielle Union was upset and wanted producers to report it to Human Resources, but they didn’t.

Variety reported on the incident in November 2019, and the following month, MANAA wrote a letter to NBC executives including Paul Telegdy (then NBC Entertainment Chair) and Meredith Ahr (then President, Alternative and Reality Group) asking them to cut business ties with Leno including his CNBC series “Jay Leno’s Garage.”  No one responded. 

In May 2020, a white-washed investigation headed by Telegdy found nothing wrong.  In June, Union filed a complaint with California’s Department of Fair Employment and Housing.  NBC launched another investigation, which ended with Telegdy and Ahr getting fired for creating a hostile work environment. 

In November, two months after Jay Leno was named the host of the rebooted classic TV game show “You Bet Your Life” for Fox, Aoki wrote a letter to Fox Television Stations CEO Jack Abernethy, producers Tom Werner (“Roseanne,”  “That ‘70s Show”) and David Hurwitz asking them to fire Leno or MANAA would go after their advertisers.

Aoki spoke with Werner and Hurwitz and the following day, Leno agreed to talk to Aoki.  But no meeting was arranged after almost three months, so Aoki gave the three men two weeks to arrange one through Zoom.  It was set up the following day with Aoki, MANAA President Rob Chan and VP Lawrence Lim.

“At the time I did those jokes,” says Leno, “I genuinely thought them to be harmless.  I was making fun of our enemy North Korea, and like most jokes, there was a ring of truth to them. 

“At the time, there was a prevailing attitude that some group is always complaining about something, so don’t worry about it. Whenever we received a complaint, there would be two sides to the discussion:  Either ‘We need to deal with this’ or ‘Screw ‘em if they can’t take a joke.’ 

“Too many times I sided with the latter even when in my heart I knew it was wrong. That is why I am issuing this apology.  I do not consider this particular case to be another example of cancel culture but a legitimate wrong that was done on my part.

“MANAA has been very gracious in accepting my apology.  I hope that the Asian American community will be able to accept it as well, and I hope I can live up to their expectations in the future.”

Examples of harassment over perceptions of Koreans eating dogs during Leno’s “Tonight Show” days

During his probationary period, a Korean American FAA employee was harassed for weeks by his supervisor who made cracks like, ‘Hey, I heard that Koreans eat dogs, is that true?’ and ‘Hey have you or your family eaten dogs?’  Despite passing his written tests with flying colors, this young man did not receive a position as an air traffic controller.  

After the opening of the movie Red Dawn—where North Koreans take over the United States—there were many racist tweets like:  ‘After seeing Red Dawn I’m suspicious of every Asian I see,’ ‘I now hate all Chinese, Japanese, Asian, Korean people,’ ‘Kinda wanna kill some Asians right now and defend the homeland, thank you Red Dawn for sparking some patriotism in me,’ and ‘Just saw Red Dawn with the boys!…makes me wanna lock-and-load and whoop some Asian ass!’

Asserts Aoki, “These racist tweets reflect how low the threshold is for potential bullying or violence to ignite.  The young people who generated these tweets prove that Asian Americans are seen as ‘perpetual foreigners.’

More recent examples of harassment

In April, someone wrote “Stop eating dogs” on the outside of a Michelin-starred Korean restaurant in New York City. 

Last October, the L.A. County Human Relations Commission reported 25 hate crimes directed toward Asian Americans in 2019, the largest number in 12 years.  On New Year’s Eve, “Three young Asian males were walking on the Santa Monica Pier when they were attacked by three African American males who yelled, ‘F–k North Koreans! F–k Asians!’”

Anti-Asian sentiment is at a decades-long high, primarily because of misinformation and cracks related to the coronavirus outbreak (e.g. “Kung Flu”, “Chinese Virus”). In September, the resulting increase in hate crimes prompted Congress to pass a measure that demands the condemnation of all forms of racism and scapegoating towards Asian Americans. It also calls on public officials to denounce any anti-Asian sentiment.

Says Rob Chan, “Stop AAPI Hate, a ‘national organization documenting anti-Asian bigotry,’ notes almost 4,000 ‘first-hand accounts of anti-Asian hate.’  These crimes targeting Asian Americans have taken place since March of last year, the beginning of the quarantine period.”

“In San Francisco, an 84-year old Thai man was walking outside his home when a 19-year old ran into him, killing him,” reports Aoki.  “In Oakland, a man pushed three Asian American senior citizens to the pavement from behind.  In a New York subway, someone slashed a Filipino man’s face with a box-cutter knife, which required almost 100 stitches.  On our Zoom call, I told Jay there’s often no negotiating with these assailants.  Sometimes, they don’t communicate with their victims.  They see an Asian face and instead of giving them the benefit of the doubt that they might have things in common, only see them as foreigners to whom they attach negative stereotypes, and attack them.  It’s open season on Asian Americans now with new reports coming in almost every day.  Last September, the NYPD reported hate crimes against Asian Americans jumped 1900% from last year.  On Facebook, people are warning others, ‘Don’t let your parents or grandparents go out alone!  You go with them!’  It’s scary.

“In February, a woman in New York City was verbally attacked by a man not wearing a mask over his face, repeatedly asking, ‘Yo, why do Chinese people eat dogs?’ until she ran away from him.”

Says Leno, “I was shocked and saddened by what has been happening to my fellow citizens in the Asian community. I would be deeply hurt and ashamed if somehow my words did anything to incite this violence. With MANAA’s help, I would like to do what I can to help the healing process.”

Rob Chan concludes, “I’m happy that Jay came around, and that we will be working together in the future.  We look forward to supporting Jay’s efforts to do a better job at using his public platform to stamp out systemic racism towards the AAPI community.” 

MANAA has already helped Leno find an Asian American guest for his upcoming season of “Jay Leno’s Garage.”

Founded in 1992, MANAA is an all-volunteer, 501c(3) non-profit organization that has discussed problematic content with movie studios, newspapers and radio stations.  Since 1999, as part of the Asian Pacific American Media Coalition (APAMC), MANAA has met annually with the top four television networks pushing for more inclusion of Asian Americans.  In 2015, it also promoted that vision with talent agencies ICM Partners, WME, Paradigm, and CAA.

Donate/Become a MANAA Member

If you would like to join MANAA as a dues-paying member or make a donation of financial support, please send cash or a check to our P.O Box or click on the donate button listed below.

The Media Action Network for Asian Americans (MANAA) is a non-profit organization and receives neither direct financial support from the government nor any media corporation. Only through membership dues and the generous donations of individuals and organizations is MANAA able to meet its Goals & Objectives in serving the Asian American community.

As a 501(c)3 tax-exempt agency, your gift to MANAA may be tax deductible. Please consult your tax preparation professional to determine the deductibility of your gift. All gifts to MANAA are promptly acknowledged and documented.


General Member:  $50 annual dues
Student Member (full time):  $35 annual dues
Sustaining Member:  $100 annual dues
Corporate Member:  $500 Gold, $250 Silver annual dues

Mailing Address: (Please note our new address) MANAA P.O. Box 6188 Burbank, CA 91510


MANAA Condemns Sony Pictures And Cameron Crowe For Continuing To Erase Asian/Pacific Islanders In “Aloha” Film

 

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FOR IMMEDIATE RELEASE

MANAA Condemns Sony Pictures And Cameron Crowe For Continuing To Erase Asian/Pacific Islanders In “Aloha” Film

LOS ANGELES–  Media Action Network for Asian Americans (MANAA), the only organization solely dedicated to monitoring the media and advocating balanced, sensitive and positive depiction and coverage of Asian Americans, is calling out Sony Pictures for its white-washed film Aloha which opens Friday.

Taking place in the 50th state, the movie features mostly white actors (Bradley Cooper, Emma Stone, Rachel McAdams, Bill Murray, Alec Baldwin, John Krasinski, Danny McBride, Jay Baruchel) and barely any Asian American or Pacific Islanders.  “60% of Hawaii’s population is AAPIs,” says MANAA Founding President and former Hawaii resident Guy Aoki.  “Caucasians only make up 30% of the population, but from watching this film, you’d think they made up 90%.  This comes in a long line of films (The Descendants, 50 First Dates, Blue Crush, Pearl Harbor) that uses Hawaii for its exotic backdrop but goes out of its way to exclude the very people who live there.  It’s like tourists making a film about their stay in the islands, which is why so many locals hate tourists.  It’s an insult to the diverse culture and fabric of Hawaii.”

In a twitter chat with imdb, Aloha writer/director Cameron Crowe said he had “family roots in Hawaii” and that “I wanted to dig deeper into the real story of Hawaii… Not only was local community so inspiring to us, we wanted to hire many of them as actors and to make sure to pay respect and help educate everyone on the mainland about the rich history and culture of Hawaii… It was a long process involving a lot of research at Hickam Air Force Base and spending time with the native Hawaiian community too. The story grew and became personal.”

“Yet somehow, in the end,” Aoki points out, according to imdb, “Crowe hired at least 30 white actors, 5 actors to play Afghans, and the biggest roles for APIs were ‘Indian pedestrian,’ ‘upscale Japanese tourist,’ and ‘upscale restaurant guests.’  They didn’t even have names.  How can you educate your audience to the ‘rich history’ of Hawaii by using mostly white people and excluding the majority of the people who live there and who helped build that history—AAPIs?”

In 2008, Sony released 21, which was based on the real-life story of an MIT math professor who taught some of his students how to win at blackjack in Las Vegas.  Most of the principals– including the teacher and the student who won the most money–were Asian Americans.  In the film, they were played by Kevin Spacey and Jim Sturgess, a Brit who had to have an accent coach on the set to teach him how to sound like an American.  AAPI actors, Aaron Yoo and Liza Lapira, played members of the team but had the least amount of screen time.

“Sony Pictures is missing the boat by ignoring a large potential audience for its film,“ declared MANAA President Aki Aleong.  “Look at the Fast and the Furious movies where 75% of the paying audience is people of color.  Despite the star power of Aloha it’s clear to audiences that they wouldn’t be seeing an authentic story about the 50th state.  We ask them to support other movies this weekend because if this movie does well, it’ll encourage Hollywood to continue to not use AAPI talent.”  Aleong, an actor who’s celebrating his 60th year in the business, adds, “There are many talented Asian Pacific Islander actors who could’ve played significant roles in this movie.”

MANAA is a founding member of The Asian Pacific American Media Coalition (APAMC) which, since 1999, has met regularly with the top four television networks–ABC, CBS, NBC and FOX—pushing for more diversity both in front of and behind the cameras.

 

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MANAA Urges ABC to Give “Fresh Off The Boat” Another Season

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April 24, 2015

Mr. Paul Lee

President, ABC Entertainment Group

500 S. Buena Vista Street

Burbank, CA  91521

Dear Paul,

I hope this letter finds you well.  Congratulations on an historic year for ABC.

You should rightfully be proud of showing the industry that new series starring people of color–“How To Get Away With Murder,” “Black-ish,” and “Fresh Off The Boat”—can be successful and that this model needs to be emulated if networks are to appeal to the ever-changing racial and cultural demographics of this country.

As you probably know, there have been several community screenings of “FOTB” in New York and Los Angeles, with hundreds having to be turned away.  The night of its February 4 preview, #FreshOffTheBoat was the most popular twitter subject in the country even dethroning #BrianWilliamsMisremembers.

Obviously, Asian Americans have gravitated toward “FOTB,” the first Asian American sitcom in over 20 years.  Nielsen tells me that for its first 7 episodes, 19.4% of all Asian American households watched at least one episode within 7 days and for the first 8 episodes, they over-indexed at 227, meaning Asian Americans were 127% more likely to watch the series within 7 days.

During that time, white and black audiences were also watching the sitcom in greater proportion to their populations(right handed tactical leg holster for pistol).

“FOTB” is a favorite of the critics, many of whom (e.g., Hollywood Reporter, Daily Variety, Huffington Post, Boston Herald) called it one of the best shows—if not the best show–of the season.  Time found it “damn funny… Three episodes in, it’s the best broadcast comedy of the new season… a show with more voice after three episodes than most sitcoms have after three years.”  Robert Lloyd of the Los Angeles Times wrote:  “’Fresh Off the Boat’ does what few television shows do now, which is to make race not beside the point.  It sits inside a minority culture and looks with bewilderment and bemusement at the dominant one… it’s a consistently funny and even important one, with some lovely, nuanced performances.”

It’s a prestigious show that you cannot afford to lose.

Despite being put in the tough Tuesday night 8 p.m. hour with no lead-in, new episodes of “FOTB” average a 1.73 Live+same day rating in the 18-49 age group, but jump to a 2.2 with Live+7 numbers, which consistently increased each of the past six weeks.  Its 18-49 Live+SameDay and total viewership numbers always beat competitors “MasterChef Junior,” “Hell’s Kitchen,” “The Flash,” and “Parks and Recreation.”  “FOTB” is ABC’s top Tuesday night show, as well as the most popular comedy of the night outperforming “New Girl,” “The Mindy Project,” “Undateable,” “One Big Happy,” “Repeat After Me,” “Weird Loners” and (in the 18-49) even re-runs of “NCIS.”

Impressively, “FOTB” held its 1.8 rating on February 24 even with the return of NBC’s “The Voice.”  “FOTB’s” last three episodes have increased its 18-49 numbers.  Also, its 18-49 and total viewership numbers are better than last season’s “The Goldbergs” (1.73, 5.75 million total vs. 1.68, 5 million total), which you renewed.

Last season, “The Goldbergs” held the Tuesday 9 p.m. slot but improved impressively when moved this season to Wednesday at 8:30 p.m. (up 30.87% to a 2.2 and up 39.94% in total viewers to 7.08 million) with “The Middle” as its lead-in vs. the less compatible “S.H.I.E.L.D.”  Perhaps next season “FOTB” would also benefit from having a strong, compatible lead-in?

Given all of these considerations, we hope you will renew “Fresh Off The Boat” and give it sufficient promotion to ensure its long-term success. Thank you for your consideration.

Sincerely,

Guy Aoki

Founding President, MANAA

cc:  Samie Falvey

Vicki Dummer

Keli Lee

Andy Kubitz

Marla Provencio

Tim McNeal

MANAA Asks CBS to Renew “Stalker” Co-starring Maggie Q and “Elementary” Co-starring Lucy Liu

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 April 17, 2015

Ms. Nina Tassler
Chairman, CBS Entertainment
4024 Radford Avenue
Studio City, CA 91604

Dear Nina,

I hope this letter finds you well. Over the years, under your leadership, CBS has made great strides in including Asian Americans as regulars of its drama, comedy, and reality series. The two CBS shows which feature Asian Americans in the most significant roles are “Stalker” with Maggie Q and “Elementary” co-starring Lucy Liu. As Lt. Beth Davis and Joan Watson, respectively, their stories very often drive the narrative of the main plot of the week and both defy the traditional way Asian American women have been portrayed in the media. Davis is no shrinking violet and commands the anti-stalking unit of the Los Angeles police force, and Watson displays her own talent at solving crimes even under the formidable shadow of the legendary Sherlock Holmes and is not cast primarily as the love interest of anyone.

However, both series have not had strong 18-49 ratings, and we are concerned about their chances for renewal for the 2015-2016 season.

New episodes of “Stalker” average a 1.53 Live+same day rating in the 18-49 age group, but jump 62% to a 2.48 with Live+7 numbers. It usually beats NBC’s “Chicago P.D.” (which has already been renewed for the Fall) and ABC’s “Nashville.” “Stalker’s” last new episode (which aired February 18) fell to an all-time low of 1.15, but that was due to the weak lead-in of the two hour finale of “The Mentalist,” which averaged a 1.28, the lowest 9 p.m. rating for any CBS first-run episode all season.

Though new episodes of “Elementary” average a 1.3 Live+same day rating in the 18-49 demo, the Live+7 audience jumps 85% to a 2.42. The show was probably hurt by beginning Season 3 a month later than usual (October 30) and a weak lead-in from “The McCarthys,” which was pulled from the schedule in February (perhaps a drama lead-in would be more helpful next season?). “Elementary” has done considerably better in the 2015 calendar year than the Fall of 2014, perhaps due to viewer unhappiness with the dominance of the Kitty character (Opehlia Lovibond), whose storyline ended in January. “Elementary” is currently beating its competition on ABC (“American Crime”) and NBC (“The Slap,” “Dateline”) and is getting closer to producing enough episodes so it can be sold into syndication. In addition, we are happy that co-star Lucy Liu has been able to demonstrate her impressive talents as a director on the show.
Given these considerations, we hope you will renew both “Stalker” and “Elementary” and give them sufficient promotion to ensure their long-term success. We would also like to see more Asian American guest stars as, for some reason, they have been sparse on those shows. Thank you for your consideration.

Sincerely,

Guy Aoki
Founding President, MANAA

Cc: Christina Davis
Glenn Geller
Kelly Kahl
Tiffany Smith-Anoa’i

General Meeting – April 16, 2015

MANAA’s General Meeting is Thursday, April 16th. The monthly general meeting starts at 7:30 PM, in the upstairs meeting room of the Chinatown Public Safety Association. We welcome your input and thoughts on pressing issues regarding the portrayal of Asian Americans in print, radio, television and movies.

About

MANAA is an all-volunteer, non-profit organization dedicated to monitoring the media and advocating balanced, sensitive, and positive coverage and portrayals of Asian Americans. Formed in 1992, it has pushed the television and motion picture industries to include more Asian Americans in their projects and educated Hollywood about the stereotypes that have often plagued the APA community.

Get Involved

The easiest way to find out what is going on at MANAA and how to participate is to visit one of our monthly meetings (third Thursday of each month; second Thursday in December). The monthly general meeting start at 7:30 PM are currently held in the the upstairs meeting room of the Chinatown Public Safety Association in Los Angeles Chinatown. We welcome your input and thoughts on pressing issues regarding the portrayal of Asian Americans in print, radio, television and movies. MANAA is also looking for volunteers to help:

  • Report on the APA outlook in TV shows, movies, etc.
  • Investigate complaints.
  • Contribute content to the website and newsletter.
  • Draft letters when the media does something that deserves a thumbs-down (or a thumbs-up!)

Please join our two Facebook pages: Media Action Network for Asian Americans Media Action Network for Asian Americans and Media Action Network for Asian Americans (MANAA) https://www.facebook.com/groups/14661828412/

Please follow us on twitter: @manaaLA

To be put on our email list to receive notices about meetings and action items, email us at: letters@manaa.org

If you would like to join MANAA as a dues-paying member or make a donation of financial support, please click here for more information.

General Meeting – March 19, 2015

MANAA’s General Meeting is Thursday, March 19th. The monthly general meeting starts at 7:30 PM, in the upstairs meeting room of the Chinatown Public Safety Association. We welcome your input and thoughts on pressing issues regarding the portrayal of Asian Americans in print, radio, television and movies.