April 17, 2015
Ms. Nina Tassler
Chairman, CBS Entertainment
4024 Radford Avenue
Studio City, CA 91604
I hope this letter finds you well. Over the years, under your leadership, CBS has made great strides in including Asian Americans as regulars of its drama, comedy, and reality series. The two CBS shows which feature Asian Americans in the most significant roles are “Stalker” with Maggie Q and “Elementary” co-starring Lucy Liu. As Lt. Beth Davis and Joan Watson, respectively, their stories very often drive the narrative of the main plot of the week and both defy the traditional way Asian American women have been portrayed in the media. Davis is no shrinking violet and commands the anti-stalking unit of the Los Angeles police force, and Watson displays her own talent at solving crimes even under the formidable shadow of the legendary Sherlock Holmes and is not cast primarily as the love interest of anyone.
However, both series have not had strong 18-49 ratings, and we are concerned about their chances for renewal for the 2015-2016 season.
New episodes of “Stalker” average a 1.53 Live+same day rating in the 18-49 age group, but jump 62% to a 2.48 with Live+7 numbers. It usually beats NBC’s “Chicago P.D.” (which has already been renewed for the Fall) and ABC’s “Nashville.” “Stalker’s” last new episode (which aired February 18) fell to an all-time low of 1.15, but that was due to the weak lead-in of the two hour finale of “The Mentalist,” which averaged a 1.28, the lowest 9 p.m. rating for any CBS first-run episode all season.
Though new episodes of “Elementary” average a 1.3 Live+same day rating in the 18-49 demo, the Live+7 audience jumps 85% to a 2.42. The show was probably hurt by beginning Season 3 a month later than usual (October 30) and a weak lead-in from “The McCarthys,” which was pulled from the schedule in February (perhaps a drama lead-in would be more helpful next season?). “Elementary” has done considerably better in the 2015 calendar year than the Fall of 2014, perhaps due to viewer unhappiness with the dominance of the Kitty character (Opehlia Lovibond), whose storyline ended in January. “Elementary” is currently beating its competition on ABC (“American Crime”) and NBC (“The Slap,” “Dateline”) and is getting closer to producing enough episodes so it can be sold into syndication. In addition, we are happy that co-star Lucy Liu has been able to demonstrate her impressive talents as a director on the show.
Given these considerations, we hope you will renew both “Stalker” and “Elementary” and give them sufficient promotion to ensure their long-term success. We would also like to see more Asian American guest stars as, for some reason, they have been sparse on those shows. Thank you for your consideration.
Founding President, MANAA
Cc: Christina Davis