MANAA Responds to Frank Marshall’s UGO.com Comments

The Media Action Network for Asian Americans would like to respond to Frank Marshall’s comments that “Paramount has since been in regular dialogue with Asian American advocacy groups including the Japanese American Citizens League and the Media Action Network for Asian Americans to ensure that such a mistake does not happen in the future.” Although

MANAA’s Response to Letter from Paramount on The Last Airbender

April 9, 2009

Dear Producers of The Last Airbender,

Thank you for your letter. Because it raises important questions regarding your perceptions of diversity, we are again requesting a meeting to discuss the casting and depiction of cultures in the movie (and your future projects) so this film can truly be the success we all want. We are interested, for instance, in how your ideal of including people from “all corners of the globe” correlates with your casting policies. Specifically seeking out white actors and casting four white leads for what M. Night Shymalan admitted was an “Asian fantasy world” does not celebrate ethnic diversity. Re-casting the sole villainous lead with an actor of color is a concession that results in three heroic nations going to war against an evil nation of color.

After dealing with Hollywood studios for the past 17 years, we are more than familiar with the justifications used to cast white actors instead of actors of color. Other film productions have previously used the same pretexts, touting diversity through the casting of supporting roles–but only after first discriminating in casting the lead roles. These are the points MANAA and others—including East West Players and a petition of industry professionals— listed as specific concerns:

· The outdated and discriminatory practice of casting white actors to depict Asian characters. · Casting calls indicating a preference for white actors for leads; people of color for extras.

· Culturally ignorant language used by members of the production (e.g. DeeDee Rickets: “If you’re a Korean, wear a kimono” to the casting call).

· The implications of featuring a villainous nation with dark-skinned, partly South Asian actors and a heroic nation led by white heroes who liberate the “Asian and African” nation.

· Cultural appropriation of Pacific Rim cultures and the franchise’s core Asian concepts, despite a glass ceiling blocking off Asian American actors from playing lead protagonists.